Mind Mapping

Per Wikipedia, cognitive psychology is the study of mental processes around “attention, language use, memory, perception, problem solving, creativity, and thinking”.

Organizations and functions within enterprises can map to these processes.

Colleague Communications::Attention

Metadata Management::Language Use

Master Data Management::Memory

Advertising::Perception

Operations::Problem Solving

Marketing::Creativity

Leadership::Thinking

Technology is a tool. The engineer develops and operates the medium through which we carry out these processes in order to meet expectations, grow, and succeed.