Rewilding Digital Gardens

Sam Panini
1 min readOct 18, 2023

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Low Lights

I over-slept one Tuesday morning in 2001 and learned about 9/11 from reading AIM away messages of fraternity brothers and friends.

High Lights

For me, the highlight of social media was being a member of VolTwitter and bullying the University of Tennessee into abandoning pursuit of a particular head football coach. But the cherry on top was meeting the university chancellor — in person — mere weeks later. I proudly shared my digital activism. Shortly thereafter, she wasn’t the chancellor anymore. It was like a “Tennessee Spring”, but without the violence and bloodshed.

Mid Lights

After abandoning Twitter, I experienced FOMO when I learned about the Montgomery boat brawl a whole two days after it happened. I missed Black Twitter, but was it was still hilarious and compelling.

Meanwhile, the internet was getting…weirder.

Strong Opinions, Loosely Held

As an observative newsjunkie with graphomania and a vocabulary, I was once paid to distill news clips and synthesize them into reports. It was the most fun I ever had at work.

Content marketers advise against “spraying and praying”, but as media platforms granulized and users deplatformed themselves, the use cases and audiences have gone everywhere.

Between LinkedIn, Medium, Substack, a web site, and Mastodon, each has its use cases for capturing words and sharing them with audience.

Audiences have their own use cases for choosing — and funding — specific distribution channels to engage.

Welcome to Web3.0

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